This straightening shampoo is your fiercest weapon against kinks and frizz. The Keratin proteins help to straighten and add shine for a born with it polish.
Apply shampoo to wet hair from roots to ends. Gently massage and work into a rich lather, then rinse thoroughly. Repeat if necessary. For best results, follow with Super Smooth Luminous Smoothing Conditioner.
Sleek, glossy straightness.
Phil Smith Be Gorgeous is an inspirational range of professional salon haircare products that help you look and feel gorgeous, whoever you are, at an affordable price.
Phil Smith is a down to earth, straight talking and a passionate family man with warm personality has endeared him to the industry, and has been styling hair for 20 years. He is the resident hair expert for Sainsbury’s magazine and his clients includes Mischa Barton, Emily Blunt, Vernon Kay, Tess Daly, Chris Moyles and Zoe Lister!
He is given the prestigious “UK Masters” award by the Australian Fellowship of Hairdressers and nominated 8 times for British Hairdresser of the Year award.
You can expect variety – 15 products from 6 out of the 11 key benefit categories:
- product uses premium natural ingredients to deliver specific performance benefits for that hair type
- The products are all benchmarked on top salon brands and are rigorously tested in Phil’s salons to ensure they deliver professional quality performance
- It is also cruelty-free and against animal testing